Elizabeth Espinoza, MBA
Digital Marketing Manager
Phone:
310-975-4317
Email:
Based:
Culver City, CA 90066
Education:
Pepperdine University - Master of Business Administration
Pepperdine University - Bachelor of Science, Management
Experience
AUG 2024 - PRESENT
Belkin, Digital Marketing Manager (Amazon Channel)
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Drive high-visibility marketing campaigns across Amazon US & Canada by leading the development of high-performing brand store experiences, sponsored and DSP ads, and product detail pages for Belkin’s Mobile Power category. Owned cross-functional content planning and go-to-market (GTM) execution, performance analysis, and post-launch optimization across digital platforms. Collaborated across global marketing and product teams to execute promotional content and streamline project timelines for high-impact digital initiatives.
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Key Achievements:
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Increased Amazon traffic to 1.53M visitors, CVR of 16% (+29% YoY increase), and sales to $9.49M, by launching the Belkin Canada brand store, a business vertical (Gaming), and new seasonal brand campaigns.
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Led the GTM strategy of 43+ Mobile Power NPI launches in CY25 YTD.
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Increased PDP CVR to 9.8% performance YTD (+2% YoY) through targeted A/B testing, implementing SEO-optimized copy, and data-driven optimizations.
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Drove improvements in PDP content health to 99.5% (up +6.42%) via Stackline metrics.
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Standardized global templates and go-to-market toolkits, improving time-to-launch and asset quality.
SEPT 2022 - AUG 2024
Belkin, Senior Sales Operations Associate (B2B + Cybersecurity)
Managed high-volume sales operations for B2B and government channels, enhancing operational process efficiency, reducing liabilities, and improving service response times.
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Key Achievements:
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Managed a channel of $111M+ annual revenue across 12 distributors in North America.
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Streamlined high-volume order and return processes with a response rate averaging within 2 hours.
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Closed $500K+ in expired RMAs, reducing company liabilities.
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Developed SOPs and used cost-to-serve analysis to optimize distributor performance.
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Maintained client relationships and ensured operational success across channels.
NOV 2016 - SEPT 2022
Make-A-Wish, Events Manager
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Championed strategic fundraising and donor engagement initiatives in close collaboration with cross-functional teams, including the Board of Directors, Corporate Partnerships, Marketing, and Finance. Managed events that generated a total of over $8M+ in event revenue.
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Key Achievements:
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Led philanthropic engagement across 15 academic institutions, raising $200K+ annually.
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Managed 3 annual fundraising events, each generating $100K+.
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Co-led the highest performing event, the $2M Wish Gala, handling sponsorships, guest experience, logistics, and reconciliation.
Skills
Go-to-Market Strategy · SEO & Copywriting · A/B Testing · Creative Brief Development · Digital Asset Proofing · Content QA · Canonical & Attribution Link Management · Project Management · Cross-Functional Collaboration
Platforms & Software
Figma · Elementor · Wix · WordPress · Power BI · Excel (Vlookup, Pivot Tables, Macros) · Jira · Amazon Vendor Central · Amazon Ads · Helium10 · Stackline · Profitero · Oracle · Monday.com · Workfront · Salesforce · EDI Systems